The name ‘HB Soft Milled' is Cleveland Golf's latest putter and it's aimed for players who want a softer feel. Truth is the word ‘SOFT' stands for ‘Speed Optimized Face Technology', a unique face-milling pattern that’s designed to minimize distance loss on heel or toe mishits, regardless of head shape. With 10 different head shapes in the lineup, Cleveland touts there’s a new model to fit every stroke. Cleveland also partnered with UST Mamiya to include the company’s multi-material All-In shaft as an upgraded option. Each putter head is cast and then CNC milled to ensure consistency and weighting, before the sole is hand polished to a tight tolerance to complete the creation process.

Find out more about the new HB Soft Milled putters by clicking here.

Source: GOLF.com; RealFeelGolfMats